The brand "Stockholm – The Capital of Scandinavia" is collectively owned by all who wish to work together to promote the development of Stockholm as a region for new business and tourism. You are most welcome to use it in your own communications.
There are three standard versions of the logo:
- Blue with grey crown and tagline
- White with white crown and tagline
- Black with grey crown and tagline
All three versions are also available on solid background plates (see below). No other versions of the logo are allowed. Changing colour or altering the relative sizing of the different parts of the logo is not allowed.
You will need a login to be able to download the files on this site. Please contact Monica Ewert, Communications Manager of SBR, monica.ewert@sbr.stockholm.se.
Logo - Print
Logo - Screen
Round logo - Print
SBR and SVB use the circle version of the logo in their communications. The circle is used as a decal put on top of the layout. All versions of the circle are positive.
Round logo - Screen
SBR and SVB use the circle version of the logo in their communications. The circle is used as a decal put on top of the layout. All versions of the circle are positive.
If you wish to use our logo on a website, it is important that you do not make the logo so small that the tagline becomes illegible.
Applying a shadow to the logo: Use the following settings in Adobe InDesign in order to apply a drop shadow to an object or text: Begin by drawing a perfect round white circle. Then twist the Stockholm logo -10° and centre it on the white circle. Add a dark shadow using the following settings: Mode: Multiply, Opacity: 50%, X Offset: 1mm, Y Offset: 2mm, Blur: 3mm.