The Stockholm region attracts the most visitors in Scandinavia.
Tourists come to experience the beautiful and bustling capital city, with its rich array of culture, activities and breathtaking nature. The tourism and hospitality market is growing and unsaturated, and there is an increase in tourism expenditure. There are numerous opportunities for investments and cooperation, for interested investors and businesses.
Get access to a large and fast growing tourism market in Scandinavia
Tourism is the fastest growing industry in Sweden. The Stockholm region attracts the most visitors in Scandinavia and the number of commercial overnight stays has doubled in the last decade. An increase in the number of international direct flights and large investments in harbor facilities assure continued accessibility and future inflows of tourists.
On top of this, Stockholm is growing. By 2030, the region will have about 4 million inhabitants. Residents in the Stockholm region have a high level of disposable income, which is readily spent on diverse activities such as family attractions, golf, sailing, spa visits, and skiing.
There is an increase in the amount of tourism expenditure. A growing demand for new attractions, packaged experiences and accommodation makes investments in the hospitality industry very attractive.
Openings in the eco-tourism market
Stockholm offers visitors access to a bustling capital city and close proximity to beautiful untouched nature. An investor can benefit from Sweden’s and Stockholm’s brand as a green destination and build attractions or accommodation around the growing eco-tourism market.
Unique advantages in brief
Leadership: Stockholm is the largest city in Scandinavia and attracts 40 percent of all tourists visiting the region. In 2010 Stockholm was awarded the first European Green Capital by the European Commission.
Innovative: Swedes are often described as test sensitive, early adopters, innovative, curious, tolerant and open to new ideas. There are numerous examples of companies using Sweden as a test market for everything from musicals to new life-style hotels.
The Stockholm region offers a range of investment opportunities including; unexploited pieces of land and areas ready for new hospitality developments, hotels and other tourist-related facilities available for purchase, financing or co-partnership;
- A market for budget hotels
- Cooperation and investment possibilities in Hågelbyparken in Botkyrka; a fantasy theme park which is expected to be northern Europe’s largest family and theme park, with some 2 million visitors per year and including adventure, music, and a magic hotel