We’ve been forced to find new ways of organising ourselves, staying productive and acting with purpose. In Stockholm, a city that prizes equality, trust and vision, both individuals and businesses are quick to engage with such themes – and to think about their long-term potential.
What trends in work and home life could help to positively shape the post-coronavirus world by transforming some of our habits for the better? We look at some of the changes being made by and inspired by Stockholmers.
Understanding why behaviour goes viral
“Very few people know that behaviours spread just like viruses,” says Erik Fernholm, CEO of Stockholm-based 29k. “We shape each other constantly and we always have.”
The non-profit organisation offers personal growth programmes through a free app used by 40,000 people in more than 150 countries. Users are put in small groups and learn through scientific insights from the likes of the Karolinska Institute and Harvard University, as well as chat and video sessions where people open up about their experiences and challenges.
Three new programmes focused on anxiety, relationships and meaning were released in the app in response to coronavirus.
Fernholm, whose background is in neuroscience and happiness research, says we influence our peer group in everything from gaining weight to whether or not to vote. That makes the choices we all make during our current challenges vital.
“The worst thing is that people feel they are passive passengers,” he says. “What usually drives deep transformation is a crisis. For maybe the first time in history we can look at where our trajectory was going and ask ‘Are we proud of that?’ ‘Do we want to change that in any way as individuals and as companies?’”
Hannah Boman, from Stockholm, has completed two 29k courses this year. She says the app has not only helped her but has also led to friends thanking her for opening up more profound conversations.