Stockholm is Sweden’s growth engine for both business and private travellers and the number of guest nights in the county has increased for 10 consecutive years. 2017 was a record year. The City of Stockholm added 1840 rooms. Even so, there is a need for more hotels.
Changed travel habits, a growing middle class in Asia and cheaper flights have contributed to the increase in the proportion of private hotel guests, which is now almost as big as the business segment.
"We see a huge increase in visitors from India, China and the United States, partly due to a growing middle class in Asia, but also thanks to the many new direct flights to Stockholm, which has made it easier for international visitors to come here. Over the last six years over 40 new European and 20 new intercontinental direct flights established in Stockholm,” says Anna Gissler, CEO of Stockholm Business Region.
The Hotel Report 2018 shows that demand will continue to develop at and that there is scope for an additional 1,000 new rooms in the city up until 2022. This is in addition to the 4,900 hotel rooms already planned for in the county as well as the 1,600 rooms that are planned but currently assessed to be uncertain during the next five-year period.
"In order for Stockholm to continue to be one of the world's most attractive cities, we would like to see more international players on the market and a larger spread within the various segments," concludes Tora Holm, Business Development Manager, Invest Stockholm.
For more information on investment opportunities, contact Tora Holm, Business Development Manager, Invest Stockholm.