Stockholm launches podcast to help businesses fight gender discrimination

Europe has a discrimination problem, according to a recent report by investment firm Atomico. Ahead of the game when it comes to addressing gender discrimination, Stockholm is now launching season two of its podcast A Woman’s Place, with the ambition to help companies improve their diversity strategy.

  • Photo: Folio Images at The Park
    Photo: Folio Images at The Park

Of all funds raised by European VC-backed companies in 2018, 93 percent went to all-male founding teams. And almost half of the women in Europe’s tech sector said they had experienced discrimination according to Atomico

The new season will feature Stockholm's leading experts on gender equality in the workplace. The A Woman’s Place podcast is part of the gender equality initiative A Woman’s Place launched by Invest Stockholm on International Women's Day in March last year. More than 100 of Stockholm's best-known businesses have already joined the initiative, thereby publicly declaring their commitment to improving gender equality.

This season's instructive podcast is a new addition to the A Woman’s Place Equality Toolbox, which already includes seminars, articles, gender equality principles and a listing of experts within the field of gender equality. 

"According to the Economist, Sweden is the best country in the world for working women, but Atomico's report clearly indicates that further improvements can be made in the fight against gender discrimination. Since we launched A Woman's Place last year, we have offered gender equality seminars on the most pressing topics. Now, we want to make the content from these seminars available for everyone. This is why we asked The Local to package them into an instructive podcast series," says Erik Krüger, Acting CEO of Invest Stockholm.

In the first season of the A Woman's Place podcast, which is available on Spotify, Acast and iTunes, listeners got to meet with inspiring women in Stockholm who have found a city where they can fulfil their professional ambitions, regardless of gender. The new season of the podcast will offer a more educational format. 

"The second season of this podcast shows just what makes Stockholm a world leader in gender equality. We meet with some of the city's leading experts in gender equality to discuss topics like bringing a gender equality policy to life, recruiting with greater diversity and how to increase female representation in leadership. It's much more instructive than the first season and proves that Stockholm businesses don't just talk the talk when it comes to gender equality, they walk the walk. And companies around the world can follow in their footsteps," says Sophie Miskiw, commercial editor and podcast host at The Local.

Listen to the first episode of season two of A Woman's Place on Spotify, iTunes, or Acast.

Episode calendar:

10 January: How to increase female representation in leadership teams
22 January: How to bring a gender equality policy to life
5 February: How to measure equality
19 February: How to recruit with greater diversity
5 March: How to develop inclusive and norm-creative external communication